Sunday, June 27, 2010

Using LANES principles to introduce Web2.0 tools in the workplace

McAfee introduced the term Enterprise 2.0 as shorthand for the use of Web2.0 by businesses and especially on organizations’ intranets and extranets in pursuit of their goals.

For me, since 2006, I have been introducing Web2.0 in the workplace using the LANES principles (See reference below). A colleague recently asked me what LANES stand for, so I share with you all here:
· Lateral Communication, i.e. supports top-down, bottom-up and lateral communications
· All staff can participate if they want to, i.e. no specialized IT skills are required
· Networking, i.e. building of business and social networking across teams and geographies
· Expertise visualization, i.e. visualize the expertise that staff do not know exist
· Selfishness yet helping others, i.e. focusing on satisfying the ‘selfish’ immediate needs of a user and the by-product by highlighting the collective intelligence which creates more value to all staff

I think they are useful principles and reminders to guide the design of Enterprise2.0. What I think is implicit and should be made much more explicit is "Emergence" - i.e. acknowledging that the designer does not know what outcomes will emerge as a result of opening up the interaction/communication space. This introduces uncertainty (which can be scarry) and at the same time allows the designer, the management team and all employees to "see trends/topics we don't normally see or pay attention to". Do you agree with me? I wonder what you think.

Reference:
In case you are interested, the LANES principles have been published in this book chapter:
Cheuk, W.Y.B & Dervin, B. (2009). Leadership 2.0 and Web2.0 at ERM: A Journey from Knowledge Management to "Knowledging". In Chu S., Ritter W. and Hawamdeh S. (Ed.), Series on Innovation and Knowledge Management - Vol. 8 Managing Knowledge for Global and Collaborative Innovations (pp. 233-254), Singapore: World Scientific.

20 comments:

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Anonymous said...

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eme said...

Bonnie, You are so right, once the end user experiences the learning potential through collaboration, some of the barriers receed. As a KM professional and NYU " Leadership and Organizational Change" candidate performance readiness is critical to the business outcome.